Professional Background
Ponto & Ação appeared in 1999, when the Incentive Laws were not yet known as today.
The Information was restricted and little publicized, it was then that Luli Hunt knew a new way
to "enable" the projects in which it was involved.
In an effort to fully understand the procedures of each of the tax exemption laws in force in
the country the first project was registered and approved and with the production feasible
realized that the last stage of the project was not who took responsibility, and when contacted
an accountant at the time specialized in cinema, the fees were very high, because of the
complexity of the service to render accountability to the Government.
Acting in the project as a producer, she always had the project budget on control and
organized documentation, it was then that she realized the need for an improvement in the
accounting area and the emergence of a new acting area.
As the projects were going on and being sponsored, knowledge about account renderings was
increasing and expertise was being acquired.
Credibility and Transparency
In 2002, the FENACON Magazine - National Federation of Accountants did an article about the
Rouanet Law, at the request of the accountants themselves and the office was appointed by
Ministry of Culture itself, which generated an interview with the producer Luli Hunt.
Today the firm formats projects for all Incentive Laws and produces but its expertise is project
management and accountability for the responsible agency.
Over the years, the experience, the improvement of the know-how about the cultural segment
and its functioning mechanism, generated credibility and transparency, a quality and safety
differential to the clients.
